SVOD Distribution Via Mobile Operators Set to Expand

By Daniel Frankel
published

Digital TV Research says the streaming service subscriptions initiated via smart phones will double global over the next five years

(Image credit: Quibi)

With wireless operators like Verizon and T-Mobile offering SVOD promotions as enticements to their mobile services, streaming subscriptions initiated via smart phones are set to double to 170 million globally between 2019 - 2025, Digital TV Research said.

The figure accounts for 138 countries, according to UK research company. And it represents “gross”—in this high-churn area of product distribution, the “net” increase between 2019-2025 will only 34 million users, with the base of SVOD subscribers through mobile reaching 93 million.  

The average smart phone SVOD customer will pay for 1.83 gross SVOD subscriptions by 2025, up from 1.45 in 2019, Digital TV Research said. 

(Image credit: Digital TV Research)
Daniel Frankel
Daniel Frankel

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!