Sinclair Signs Multi-Year Agreement with Nielsen

Nielsen said it agreed to a multi-year renewal with Sinclair Broadcast Group.

The deal covers Sinclair’s 191 TV stations, 22 regional sports networks, Tennis Channel and several digital broadcast channels.

In addition to local TV ratings, Nielsen will provide services including Nielsen Scarborough, Ad Intel, Arianna, Grabix and Digital in TV ratings for some markets and platforms.

Financial terms were not disclosed.

In 2017, Sinclair sent a letter to advertisers saying that it would be using Comscore exclusively for local measurement. But in February 2018, Sinclair signed a new agreement with Nielsen.

“As Sinclair has acquired and diversified its portfolio of media platforms, Nielsen’s solutions continue to be utilized across these assets including local TV measurement solutions for regional sports networks and out-of-home services,” said Catherine Herkovic, executive VP and managing director, Nielsen Local. “We are proud to extend our longstanding alliance with Sinclair to power its strategic measurement initiatives that deliver bottom-line results relied upon by advertisers.”

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.