Roku Express for $21? Streaming Company Kicks off Amazon Prime Day a Little Early

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Sales event offers deep discounts on popular streaming devices

(Image credit: Roku)

Amazon Prime Day officially starts at midnight on Tuesday morning, but streaming devices from leading manufacturer Roku are already available at steeply discounted prices on Amazon.

Roku is touting an $8 discount for its entry-level Express. It’s currently available at that price online at Best Buy. But Amazon already has the device listed at $21 (a $9 discount off the regular MSRP).

The 4K/HDR-capable Roku Premiere, meanwhile, is listed on Amazon giant at $27—$13 less than its regular price. 

And the Roku Express streaming stick, regularly $49.99, is going for $37 on Amazon. 

If past precedent is any indicator, Amazon will likely offer discounts on its own Fire TV streaming devices when its 24-hour sales event officially commences. 

Look for discounts on other OTT devices, as well. 

Daniel Frankel
Daniel Frankel

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!