Philo Enters Marketing Deal with Best Buy

(Image credit: Philo)

Philo has announced a new partnership with Best Buy--yes, "strategic"!--in which the virtual pay TV service will be marketed along with select devices at the brick-and-mortar retail chain. 

The San Francisco-based streaming startup said this is its first such retail deal. The announcement also claims that this is the first such tie-up with a streaming service for the national big-box chain, which is a little harder to believe. 

Under the agreement, Best Buy shoppers can get a free month of Philo when they purchase select streaming devices, smart TVs and antennas. Or they simply sign up for Philo through Best Buy, they'll get 50% off their first bill. 

Philo is the lowest priced virtual MVPD, offering 61 channels for $20 a month, sans ESPN or much sports at all. The service announced in August that it had accumulated 750,000 paid subscribers, up 300% year over year. 

“We’re thrilled to announce our partnership with Best Buy, and it opens the door to a whole new segment of customers to embrace the future of TV," said Andrew McCollum, CEO of Philo, in a statement. "Complexity is still the biggest barrier for consumers looking to cut the cord and switch to streaming TV, and Best Buy has a long history of helping customers navigate the best tech and entertainment products all in one place.” 

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!