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OnDemand Summit: NBCU Plans Q3 TVE Push

NBCUniversal plans to rev up its TV Everywhere campaign again in the third quarter.

Speaking at B&C and Multichannel News’s OnDemand Summit Tuesday afternoon (june 9), Alison Moore, NBCU’s general manager/executive VP of TV Everywhere, content distribution, said the campaign is designed to simplify the product for consumers, using the tagline "Watch TV Without the TV."

The new campaign will line up with fresh summer programming on NBCU’s cable networks and the fall broadcast schedule launch on NBC.

“We’ll continue to communicate with the consumer in a simple way,” Moore said. The campaign will show the shows that consumers already love — and already pay for. It will also use humor and be designed to be more accessible to a millennial audience.

"This is not your father’s streaming service,” she said.