New Head of Sesame Street Sponsorships

Sesame Workshop has tapped former Hearst Corp. magazine-sales executive Steven McDonald as assistant vice president, corporate sponsorship.

He will oversee corporate-sponsorship packages for the Workshop’s noncommercial PBS series Sesame Street and Dragon Tales. McDonald had been account manager for Hearst’s SmartMoney magazine.

John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.