Sesame Workshop has tapped former Hearst Corp. magazine-sales executive Steven McDonald as assistant vice president, corporate sponsorship.
He will oversee corporate-sponsorship packages for the Workshop’s noncommercial PBS series Sesame Street and Dragon Tales. McDonald had been account manager for Hearst’s SmartMoney magazine.
The television industry's top news stories, analysis and blogs of the day.
Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.