Netflix accounted for just 6% of U.S. video consumption in May, same as YouTube (we thought it'd be higher than that).
And just 26% of video watching last month came from streaming.
These surprises and more can be found in "The Gauge," a new info graphic, updated monthly, Nielsen is now including in its weekly audience reports.
"The Gauge pulls back the curtain on just how much today’s major streaming platforms are being used. It’s an important step forward in the journey towards true cross-platform measurement, an undertaking that Nielsen will be uniquely equipped to handle with Nielsen ONE," the research company said, in a note introducing the new infographic.
If you scroll past the not-so-reader-friendly clutter below, you can see the new infographic?
NEXT TV NEWSLETTER
The smarter way to stay on top of the streaming and OTT industry. Sign up below.
Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!