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NBCU Names Squar to Director of Brand Integration

NBC Universal Domestic Television Distribution on Tuesday named Ariana Squar director of brand integration.

In the newly-created role, she will try to marry the sales and creative sides to develop television and web integrations for the NBC U division’s properties.

Her background includes roles at Mark Burnett Productions and Carsey Werner Mandabach.

Squar reports to ad and media sales senior vice president Bo Argentino.