NBC U to Cancel Home Delivery
After only seven weeks on the air, NBC Universal already has given Home Delivery the ax, although it will continue to deliver a mix of new shows and repeats for now.
Original episodes of the show will run during November and February sweeps, and a mix of repeats and originals will air through the rest of the season.
“Everyone from the hosts through the entire production team at Home Delivery produced a very strong program that we are all very proud of. Unfortunately, the long-term economics of this show did not justify us moving forward,” said NBC Universal Domestic Television in a statement.
Last week, Home Delivery averaged a 1.1 rating/3 share in the metered markets, its weakest performance yet. That’s down 31% from its average lead-in and down 27% from its year-ago time period performance.
Nationally, the show is in a six-way tie for 87th place, with a 1.0 season-to-date average. Among the key adult demographics, Home Delivery averaged a 0.5 rating among adults 18-34, 18-49 and 25-54. Home Delivery was developed by Universal Domestic Television and Tribune Broadcasting in a joint venture. NBC Universal took over the show when NBC closed on its purchase of Universal last spring.
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Contributing editor Paige Albiniak has been covering the business of television for more than 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for The Global Entertainment Marketing Academy of Arts & Sciences (G.E.M.A.). She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997 - September 2002.