NBC plans to live-stream 1,800 hours of the 2018 Winter Olympic Games from PyeongChang, South Korea.
For the first time, the NBC broadcast network and NBCU cable programming will be live-streamed for authenticated subscribers.
NBC will also be producing three digital-only programs: Gold Zone, Olympic Ice and Off the Post, for streaming viewers. A news desk will also publish Olympic updates online throughout the day.
“Our most comprehensive digital offering ever is specifically designed to satisfy modern Olympic viewers, who expect to watch their programming wherever and whenever they want,” Rick Cordella, EVP and General Manager, Digital Media, NBC Sports Group, said in a statement. “Whether it’s at home or on the go, live or VOD, on desktop or app, our unprecedented digital coverage will raise the bar for super-serving fans.”
Live streaming of competition will begin Feb. 7, 2018, on NBCOlympics.com and the NBC Sports App. Both are powered by NBC Sports’ Playmaker Media.
RELATED: NBC Sports Digital Launches Playmaker Media
Users will be able to stream 30 minutes of coverage prior to authenticating on their first visit. On subsequent days, the can watch five minutes before authenticating.
The streaming material will be available via connected TVs. Users of Amazon Fire devices, Apple TV, Chromecast, Roku, Win10, Comcast’s X1 and some Samsung devices will also get the stream coverage via the NBC Sports App.
The NBC Sports app is available on the iTunes App Store, Google Play, Windows Store, Roku Channel Store, Apple TV, Amazon Fire, Comcast X1, and select Samsung devices.
Read more at B&C.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.