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More Twin Cities BIPOCS Can RISE with Comcast's Help

Comcast headquarters
(Image credit: Comcast)

Comcast West division has identified the next round of recipients--19 in all--in its RISE (Representation, Investment, Strength and Empowerment) program to help Black, Indigenous, and People of Color (BIPOC)-owned businesses.

Also Read: Comcast Unveils $100M Diversity Initiative

It is the second round of awardees in the Twin Cities area (the first went to 11 businesses). The BIPOCs will receive consulting, media and production services form Comcast's Effectv ad sales division.

“At a time when so many in our small business communities are struggling, it’s incredibly humbling to be able to give back and share our knowledge and resources with those hit hardest by the pandemic," said D. Keller, regional senior vice president, Comcast Twin Cities. "We want to help our partners and communities rise,” said J. “I could not be more pleased to be supporting the BIPOC community and continue this positive momentum.”

Comcast's help for the BIPOCs ranges from a 90-day TV ad campaign, turnkey creative production, and marketing consulting. It also includes a technology makeover comprising computer equipment as well as internet, voice and cybersecurity services for up to a 12-month period.

RISE is a component of Comcast's Diversity, Equity and Inclusion initiative launched last year amongst the national reckoning over historic and systemic racism.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.