B&C has partnered with iSpot.tv to bring you a weekly chart we call Promo Mojo: Exclusive data showing the top five TV promos ranked by TV ad impressions. These are the shows networks have been promoting most heavily to drive tune-in (our data covers the 7-day period through Dec. 4).
After having been briefly deposed last week by http://www.broadcastingcable.com/articles-taging/foxFox’s Star, National Geographic's Marssurges back to the top on the strength of 298.8 million TV ad impressions for its promos, which means it’s held our No. 1 spot four out of the last five weeks.
New chart entrant The Mick (Fox) also overshadows Star, taking the No. 2 spot. And another chart newcomer, A Crime to Remember, which kicked off its fourth season on Investigation Discovery last night, edges out Incorporated, Syfy’s dystopian drama, which slips one spot down to No. 5.
1) Mars, National Geographic Channel
Imp. Types: National 69%, Local 18%, VOD/OTT 13%
Avg. View Rate: 83.65%
In-network Value: $1,124,163
Out-of-network Est. Spend: $160,574
2) The Mick, Fox
Imp. Types: National 70%, Local 27%, VOD/OTT 3%
Avg. View Rate: 94.53%
In-network Value: $4,444,109
Out-of-network Est. Spend: $0
3) Star, Fox
Imp. Types: National 66%, Local 31%, VOD/OTT 3%
Avg. View Rate: 90.75%
In-network Value: $4,379,227
Out-of-network Est. Spend: $1,075,477
4) A Crime to Remember, Investigation Discovery
Imp. Types: National 91%, Local 6%, VOD/OTT 3%
Avg. View Rate: 73.34%
In-network Value: $793,638
Out-of-network Est. Spend: $0
5) Incorporated, Syfy
Imp. Types: National 81%, Local 11%, VOD/OTT 8%
Avg. View Rate: 87.66%
In-network Value: $1,008,651
Out-of-network Est. Spend: $183,250
Data provided by iSpot.tv, Real-time Advertising Metrics
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
Avg. View Rate - The average view rate across all views of a promo. The average view rate is only calculated on impressions that are viewed from the beginning of the promo.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
National: 3 Day Time-shifted - A national promo which was viewed on delay, via DVR or on demand up to 3-days after the original broadcast.
National: 4-7 Day Time-shifted - A national promo which was viewed via DVR between 4 & 7 days after the original broadcast.
National: 8+ Day Time-shifted - A national promo which was viewed via DVR 8 days or more after the original broadcast.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).
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