Skip to main content Adds TiVo Data to Ad Measurement System

(Image credit: said it has made a deal to integrate data from TiVo set-top boxes into its ad measurement system. is used by advertisers to verify how many impressions its ads reach, track attention, measure over-the-top delivery and do predictive analysis. The company is also providing attribution information to show the effect of ad impressions on website traffic, store traffic and product sales.

The addition of TiVo data adds to the scale of iSpot’s data, which is based on automatic content recognition generated viewing information from 13.7 million smart TVs made by Vizio.

“TiVo is excited to have its deterministic data become part of iSpot’s innovative measurement and attribution offerings for brands and networks,” said Walt Horstman, senior VP and GM of TiVo’s Advanced Media and Advertising business unit.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.