Is 'The Office' Now Driving Peacock's Business Model?

By Daniel Frankel
( NextTV )
published

In its marketing, NBCU is using the hit show to let its platform users know how many episodes they get for their subscription dollar

The Office
(Image credit: NBCUniversal)

How foundational is The Office to Peacock?

Let’s just say that the streaming service’s entire pricing model seems based on this hit show, which migrated from Netflix to Peacock after NBCUniversal paid $500 million to spirt away exclusive streaming rights. 

As the Peacock ad shows below, users of the free, ad-supported iteration get to watch seasons 1 and 2 of The Office, which was a top five asset on Netflix up until Dec. 31, when it left the platform.

Subscribers to Peacock’s $4.99-a-month tier, meanwhile, get to “unlock” all nine seasons and 201 episodes of The Office, with limited ads. And those who pony up for the $9.99 “premium” version get the entire Office kingdom without commercials. 

Peacock ad

(Image credit: Peacock)
Daniel Frankel
Daniel Frankel

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!