As expected, Hulu has increased the monthly pricing of its virtual pay TV service, upping the cost of the base package by $10 to $64.99 a month, effective Dec. 18.
The 18% price bump puts Hulu Plus Live TV on par with the second biggest virtual MVPD, YouTube TV, which is also priced at $64.99.
The premium version of Hulu Plus Live TV, which includes no commercials in the SVOD component of the service, is now priced at $70.99. Hulu Plus Live TV combines the long-standing Hulu subscription video-on-demand service with a live-streamed virtual pay TV offering that touts over 65 channels.
As mentioned, the price increase wasn’t unexpected. Hulu bumped its vMVPD price up during the same week last year … and the year before that.
Subscriber momentum is hot right now, with the live TV service adding around 700,000 customers in the third quarter and currently touting an industry-leading 4.1 million, according to figures released by controlling parent Disney last week.
Below is a graphic showing how the top vMVPDs rank. Note that Hulu Plus Live TV is still listed in the graphic at its old price.
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Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!