Hulu said its new live TV service will be available on the Amazon Fire TV box and Amazon Fire TV Stick.
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Hulu viewers who use those devices will be upgraded to Hulu’s new user interface and will have the option to also subscribe to the new Hulu virtual MVPD service, which offers more than 40 channels of live TV.
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Hulu’s live service was originally launched on five platforms: Apple TV, Xbox One, iOS and Android mobile devices.
“Focusing on a handful of devices allowed us to learn a lot from our viewers on those devices and make many improvements over the past few weeks. Now, we’re excited to bring the brand-new Hulu to even more TV fans,” said Richard Irving, Hulu’s head of product, in a blog post.
Read more at B&C.
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.