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Hallmark Names Marketing Exec

Anthony White, former senior vice president of media-management company Initiative, has joined Hallmark Channel as VP, marketing, based in Los Angeles.

He will be responsible for all marketing activities for affiliate marketing, consumer marketing, and media planning for the channel, which reaches 68 million cable and satellite subs.

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.