News

Hallmark Names Marketing Exec

By John Eggerton ( Broadcasting & Cable ) published 17 March 2005

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

Anthony White, former senior vice president of media-management company Initiative, has joined Hallmark Channel as VP, marketing, based in Los Angeles.

He will be responsible for all marketing activities for affiliate marketing, consumer marketing, and media planning for the channel, which reaches 68 million cable and satellite subs.

Broadcasting & Cable Newsletter

The smarter way to stay on top of broadcasting and cable industry. Sign up below

* To subscribe, you must consent to Future’s privacy policy.

By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

John Eggerton

Social Links Navigation

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.