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Hallmark Channel Names White Senior VP of Marketing

Anthony White, vice president of marketing for Hallmark Channel and Hallmark Movie Channel, was named senior VP, marketing.

Based in Los Angeles, he is responsible for developing marketing strategies and partnerships for consumer marketing, affiliate marketing, and media planning.

White's resume includes stints at NBC and media agency Initiative.

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.