Google Play Movies & TV Store App Exits Roku

Google Play Movies & TV
The bobblehead likeness of Mets ace Jacob deGrom can only shake his head, as Google revamps its transactional approach to renting and selling movies on the Roku platform. (Image credit: Google)

The Google Play Movies & TV app has exited Roku, as well as the proprietary operating systems powering Samsung, LG and Vizio smart TVs, as Google looks to streamline its approach to renting movies and TV shows. 

Effective Thursday, users of these platforms trying to access the app will receive a message letting them know that Google has shuttered it. They can still rent and buy shows from Google, they just need to do it through the YouTube app. Users can apply any Google Play credits to purchases made in the YouTube app.

“The YouTube app will be your new home for movies and shows,” Google said in an April company blog posting

Google notes that its Google Play Movies & TV app is not shutting down--it's still available on Android TV and Android mobile devices, as well as iOS-powered Apple gadgets. 

The move, however, is part of a larger play to prop up the company's Google TV initiative, with the app's functionality eventually rolled into Google TV. 

As for Roku, it's remaining business with Google could be running short. The company's agreement to support the YouTube app expires at the end of 2021, and the two companies are currently at loggerheads over a range of strategic issues. 

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!