Goffney joins NBC
By B+C Staff published
Melva Goffney has been named senior vice president, program research, NBC
West Coast.
Goffney will be responsible for overseeing the company's Burbank, Calif.-based
program-research department. She will oversee primary research for entertainment
programming in all dayparts.
Previously, Goffney was at Nickelodeon, where she was director of
research.
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