GfK Exits In-Person CES

By John Eggerton
last updated

Will push presentation to late January

CES show floor in Las Vegas, 2019
(Image credit: JohnStaleyPhoto.com)

Citing growing concerns about employee safety amid a flood of new cases of the omicron variant of COVID-19, consumer goods analytics giant GfK is the latest to cancel its in-person presence at CES 2022 Research Summit in Las Vegas next week.

Instead it will push its presentation, “The New Faces of Techno-Mobility,” beyond CES (January 5-8) to what it calls an "interactive learning session" January 27.

Also: Google Cancels In-Person CES

GfK was focusing on automotive tech, including smart technologies like in-car voice assistants to autonomous driving, broadband technologies the FCC has been promoting by opening up spectrum for V2V communications. ■

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.