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Evoca Aims to Take on Cable Company Cox in Phoenix with ATSC 3.0 Pay TV Service

Evoca TV
(Image credit: Evoca TV)

Idaho-based virtual pay TV startup Evoca last week quietly announced that it will expand its service to Phoenix, Arizona. 

No deployment date has been announced, but the company says it’s targeting an August/September timeline. 

Evoca delivers the bulk of its live- and VOD programming over ATSC 3.0, requiring only a small amount of internet bandwidth for things like metadata. The service, which offers more than 60 channels for $50 a month, has been in beta mode in Boise, Idaho since August of last year, expanding its test to nearby Twin Falls, Idaho in March. 

Venturing into Phoenix will pit it against incumbent cable operator Cox Communications. 

Evoca quietly slipped the news about Phoenix into a joint announcement with adult-learning company Unmudi about a new educational channel that’s coming to the Evoca service. The new channel, called Path, will feature programming designed to connect audience members to job and skills training. 

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!