The Walt Disney Company announced plans to raise the standalone price of its ESPN Plus subscription streaming service by $1 a month to $6.99.
The full-year commitment price is shooting up by $10 to $69.99. The price changes take effect in August.
Importantly, however, the price of the service when bundled with Disney Plus and Hulu remains $13.99 a month.
The price comes after Disney announced a flurry of new sports rights deals, including a pact with the National Hockey League to make 75 regular-season games exclusive to ESPN Plus.
Disney also carved out an exclusive rights package with the All-England Lawn Tennis Club for Wimbledon live matches and replays, as well as LaLiga soccer and PGA golf.
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