The Walt Disney Company announced plans to raise the standalone price of its ESPN Plus subscription streaming service by $1 a month to $6.99.
The full-year commitment price is shooting up by $10 to $69.99. The price changes take effect in August.
Importantly, however, the price of the service when bundled with Disney Plus and Hulu remains $13.99 a month.
The price comes after Disney announced a flurry of new sports rights deals, including a pact with the National Hockey League to make 75 regular-season games exclusive to ESPN Plus.
Disney also carved out an exclusive rights package with the All-England Lawn Tennis Club for Wimbledon live matches and replays, as well as LaLiga soccer and PGA golf.
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Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!