Newly rebranded cable company Atlantic Broadband, now calling itself "Breezeline," has announced that the phased rollout of its new cloud-based pay TV service will begin in New Hampshire in February.
Owned by Canadian telecom giant Cogeco Communications, Breezeline announced the rebranding last week as a means of better describing a cable company that recently expanded by 688,000 passings with the purchase of WideOpenWest systems in Cleveland and Columbus, Ohio, placing it well beyond the Eastern Seaboard region that spawned its earlier moniker. Breezeline also serves parts of New York, Pennsylvania, Massachusetts, Connecticut, Maine, New Hampshire, Maryland, Virginia, West Virginia, Delaware, South Carolina and Florida.
While touting its rebrand, the cable company also announced a new live-channel service that will bundle in 300 hours of cloud DVR HD recording along with access to popular OTT apps, including Netflix, Amazon Prime Video, HBO Max, Disney Plus "and more."
Breezeline, which has partnered with TiVo for video technology for several years, will run on an Android TV backbone, a company rep confirmed. This explains the platform's casting capabilities through Google Chromecast, as well as Google Assistant features.
Breezeline will require that customers lease (or buy?) at least one of its proprietary Evolution-made set-top boxes, powered by TiVo and Android TV software, to receive the Breezeline Stream TV service. But additional rooms can be powered by Amazon Fire TV and Apple TV gadgets, as well.
Breezeline hasn't specified how much its set-top will cost.
“It’s an incredibly advanced TV service, with unparalleled features and personalization options, yet really simple to use. Customers can easily view what they want, when they want and where they want," said Heather McCallion, VP of products and programming for Breezeline, in a statement.
Breezeline ended Q3 with 360,000 remaining linear pay TV customers. Notably, a number of its WOW! customers had access to WOW! tv+, another Android TV-powered cloud-based IPTV platform.■
Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!
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