Ellation Taps Mediamorph to Manage Content Rights, Contracts
Ellation, the OTT-focused company tied to Otter Media (the AT&T-The Chernin Group joint venture) has tapped Mediamorph’s cloud-based platform to help it manage content rights and contracts tied to subscription services such as Crunchyroll and VRV.
Ellation manages more than 25,000 titles across Crunchyroll and VRV, a new SVOD aggregation service, along with 20 million registered users and more than 1 million paid subs across both OTT brands.
RELATED: Mediamorph Lands $21M ‘C’ Round
Ellation joins a list of known Mediamorph customers that includes Liberty Global, Frontier Communications, and Altibox. Ellation is a portfolio company of Otter Media, the OTT-focused joint venture of AT&T and The Chernin Group.
RELATED: Mediamorph Lands Hulu Deal
“As we continue to grow, it is critical for us to scale successfully and better manage the complex nature of our contracts and title rights,” Susanna Hofmann, Ellation’s CFO, said in a statement. “Mediamorph will both improve the visibility into our library of content to take full advantage of its value, and more effectively aid the automation of our financial processing.”
The smarter way to stay on top of the multichannel video marketplace. Sign up below.