Mediamorph, a provider of cloud-based rights management systems for programmers and video distributors, has closed a $21 million “C” round of funding led by Advance Vixeid Partners and by senior advisors to Lee Equity Partners that include former NBCU chairman and CEO Bob Wright and former USA Networks president and COO Barry Baker.
Mediamorph, which has raised a total of $43 million, said it will use the funding to expand its global reach and enhance its platform, which helps partners manage the financials and rights components of video and integrate that info into the supply and distribution chain.
Along with the new funding, Mediamorph also announced the appointment of several new board members, including Nomi Bergman, president of Advance/Newhouse Partnership and the former president of Bright House Networks; Bob Greene, managing director, Liberty Global; and Baker.
Rob Gardos, Mediamorph’s CEO, said the C-round was oversubscribed, and that most of the company’s growth is coming from MVPDs and OTT players in the U.S. and abroad.
Mediamoroph’s platform brings together rights and financial data in a way that helps its partners make informed decisions on how to track and further monetization their media assets.
“There’s so much content coming from different places and the rights are getting more and more complex,” Gardos said.
Recently added Mediamorph customers include Hulu, Millicom, Norway’s Altibox, and Discovery Networks. Other Mediamorph clients include Liberty Global, A&E Networks, AMC Networks, BBC Worldwide, CenturyLink, NBCUniversal, Paramount Pictures, Starz Media, Turner Networks, Warner Bros, and Viacom, among others.
Founded in 2007, Mediamorph is private and doesn’t disclose specific financials, including whether it's profitable, but Gardos said company revenues have grown 100% year-over-year.
“We’re experiencing a massive inflection in Media & Entertainment, where rapid change has made it critical for companies to deploy high-performance systems in order to survive and grow,” Bergman said, in a statement. “Mediamorph is a vital technology platform in this ecosystem and I am excited to provide additional industry insight and expertise.”
