The Walt Disney Co. said it is making Onward, the latest Pixar film, available early on digital platforms as the Coronavirus crisis keeps people out of theaters.
The movie can be bought digitally and on Movies Everywhere on Friday starting at 5 p.m. ET for $19.95.
The Disney Plus subscription streaming service will get Onward on April 3.
Disney and Comcast’s Universal Pictures unit have been making films available for in-home viewing early, collapsing the traditional movie theater exhibition window.
“While we’re looking forward to audiences enjoying our films on the big screen again soon, given the current circumstances, we are pleased to release this fun, adventurous film to digital platforms early for audiences to enjoy from the comfort of their homes,” said Dan Scanlon, the director of Onward, and producer Kori Rae in a statement.
Onward stars the voices of Tom Holland and Chris Pratt as teenage elf brothers who get the unexpected opportunity to spend one more day with their late dad. The film also features Julia Louis-Dreyfus and Octavia Spencer.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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