As foretold, Disney has begun rolling out new account-sharing guidelines for Disney Plus, starting with users in Canada.
On its landing page in the Great White North, Disney Plus now includes these account-sharing guidelines:
“Unless otherwise permitted by your Service Tier, you may not share your subscription outside of your household. ‘Household’ means the collection of devices associated with your primary personal residence that are used by the individuals who reside therein.”
Canadian users are also being told, “We may, in our sole discretion, analyze the use of your account to determine compliance with this Agreement. If we determine that you have violated this Agreement, we may limit or terminate access to the Service and/or take any other steps as permitted by this Agreement.”
The timeline is a bit surprising. Disney CEO talked to investors earlier this year about cracking down on password sharing in an effort to drive monetization, but action wasn't expected until 2024.
Disney's move in Canada preludes the rollout of its ad-supported tier in that region, as well as in the UK on November 1.
The crackdown also mirrors, of course, Netflix's big move against account-sharers instigated in the U.S. in May.
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Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!