Comcast-owned United Kingdom satellite TV operator Sky is “on the verge” of signing a deal to integrate Disney+ directly into its Sky Q advanced video system, the London Telegraph reported.
Sky Q is similar to Comcast’s X1 platform in the U.S. Speaking last week during Comcast’s fourth-quarter earnings report, CEO Brian Roberts said the company is seeking to have Sky Q achieve “X1 like penetration levels as quickly as possible.” As of the end of Q4, the system is in around 42% of Sky pay TV homes.
With Disney+ enjoying brisk uptake in the U.S. since its Nov. 12 debut, reaching a current level of 23 million subscribers, according to one estimate. Native integration into a major UK pay TV operator’s flagship operating system would be a great way to start a European invasion.
According to the Telegraph, the service would debut on March 24 on Sky and be priced at £5.99 per month, around $7.83 in U.S. dollars. Disney+ packages family-oriented movies and TV shows from Disney, Marvel, Lucas Film and National Geographic.
Notably, Sky’s rivals, Virgin Media and BT, would still be allowed to distribute Disney+, they just couldn’t natively integrate the SVOD service into their operating systems.
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Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!