B&C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing the top five TV promos ranked by ad impressions. These are the shows networks have been promoting most heavily to drive tune-in (our data covers the seven-day period through Aug. 4).
On the strength of 411.7 million TV ad impressions, Discovery’s Serengeti is the most-promoted show in our ranking; the network also snags second place for Shark Week (it was in full swing during our measurement window) and fifth for Undercover Billionaire.
Notably, Flip or Flop earns the highest iSpot Attention Index (138) in our ranking, getting 38% fewer interruptions than the average promo (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
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