Cricket Wireless Joins Pitch for DirecTV Now
Cricket Wireless is joining a growing group of service providers and CE companies to promote and sell DirecTV Now, AT&T’s OTT-TV service that’s slated to launch Wednesday (November 30).
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Cricket Wireless, the prepaid mobile service subsidiary of AT&T, said it will offer customers a code for a free month of DirecTV Now and offer detail about the offer at its retail outlets. CordCutter News said the offer is for new and existing Cricket Wireless subs. AT&T ended Q3 with 9.96 million prepaid mobile connections.
At a presser on Monday, AT&T announced that it will launch DirecTV Now on Wednesday with an initial batch of four pay TV packages: Live a Little ($35/month – 60+ channels); Just Right ($50/month – 80+ channels); Go Big ($60/month – 100+ channels); and Got to Have it ($70/month – 120+ channels).
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For a limited time, AT&T is also offering the Go Big package for an introductory price of $35 per month. Designed to keep churn in check for the no-contract OTT-TV service, Customers can keep that price for as a long as they stay on the package, though future pricing changes are subject to “future reasonable programming price increases.”
AT&T said it will zero-rate DirecTV Now traffic delivered on its mobile network, meaning that data will be exempt from monthly mobile data plans. The FCC is scrutinizing AT&T’s sponsored and zero-rated data polices, but AT&T has defended them, holding that they adhere to the Commission’s Open Internet Order and that it provides the kind of pro-consumer cable competition that the FCC has called for.
UPDATE: Cricket confirmed a report by PhoneArena.com that it will not zero-rate DirecTV Now streams.
AT&T Defends DirecTV Now, Sponsored Data
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