ComScore to Offer OTT Ratings on Roku

Roku has reached an agreement that enables comScore to measure and create syndicated ratings for the advertising in over-the-top video.

comScore estimates that publishers on Roku account for about 50% of the fast growing OTT streaming market, and Roku says that programmers and media buyers are demanding third-party measurement of ads that run on the platform.

Viewing on the Roku platform will be part of comScore's validated Campaign Essentials (vCE) ratings and will include demographic information such as age and sex of viewers, and media buyers will have access to TV-like metrics including reach, frequency and gross ratings points.

Read more at B&C.

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.