CBS Stations Renew Comscore Ratings Deal

By Jon Lafayette
( Broadcasting & Cable )
published

CBS’s local TV station group renewed its deal with Comscore.

The deal covers all 27 CBS stations, which will continue to use Comscore local ratings and Comscore’s advanced data on automotive and political advertising.

"CBS Television Stations has been a long-term customer of Comscore, and we are honored they have chosen to continue our partnership," said Comscore CEO Bill Livek. "We look forward to continue providing superior cross-platform measurement that provides granular insights and unlocks opportunities for each station."

CBS renewed its deal with Comscore’s competitor Nielsen a year ago in a deal that included the station group. 

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.