Cartoon Veteran Ouweleen Named Adult Swim President

Cartoon Network veteran Michael Ouweleen has been named president of Adult Swim, a network he helped launch.

Michael Oulweleen

Michael Oulweleen

With AT&T’s kids business in management flux, Ouweleen is also serving as head of the Warner Bros. Kids, Young Adults and Classics Division until Tom Ascheim arrives from Disney’s Freeform to take over those responsibilities this summer.

Ouweleen took on added responsibilities after Christina Miller left in November. He will report to Ascheim.

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At Adult Swim, Ouweleen will be responsible for content planning, development, windowing, marketing and creative. He’ll also oversee linear programming, streaming, digital products, live events and mobile games related to Adult Swim shows, characters and other IP.

“It’s fitting that Michael has been named head of Adult Swim as he was one of the platform’s founders,” said Anne Sarnoff, CEO of Warner Bros. “He’s got animated blood running through his veins, and his humor and comedic sensibilities are a big part of Adult Swim’s success. This promotion is most deserved and will help us strategically grow this crucial part of our young adult business.”

Ouweleen has been with Cartoon Network for more than 20 years, holding senior content and brand positions and helping to launch Adult Swim and Boomerang.

He co-created one of Adult Swim’s first shows, Harvey Birdman, Attorney-at-Law and will continue as executive producer of its follow-up series Birdgirl.

Before joining Cartoon Network, Ouweleen worked in advertising, getting his first job by winning a writing contest at J. Walter Thompson.

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.