About half of NFL fans say they have used an illegal streaming site to watch an NFL game at least once, and 35% of fans say they regularly turn to pirate platforms to stream pro football.
This is according to a new survey of 3,200 NFL fans commissioned by Oddspedia, a Macau-based online betting tool provider, with an assist from Richfield Research.
Now, we must admit we're a little skeptical about some things in the report. For one, Oddspedia says that 39% of its survey respondents turn to legally paid streaming to watch NFL games, while linear cable, satellite TV and over-the-air TV accounted for only 26% of respondent's viewing sources combined.
The rest -- 35% -- turned to online piracy.
Makes us wonder if Oddspedia's survey cohort is full of young, online-centric degenerate gamblers? These studies should always have their footballs kicked before trade media types go out and write quippy stories about them. (Whoops.)
But with YouTube's NFL Sunday Ticket available, at its cheapest, for $300 a season, who knows.
In any event, some of the data is downright interesting -- like, 46% of fans root for a team located out of their market?
We particularly find this one ticklish -- nearly 52% of Cincinnati fans admit to regularly turning to piracy to stream quarterback Joe Burrow and the rest of the Bengals.
NEXT TV NEWSLETTER
The smarter way to stay on top of the streaming and OTT industry. Sign up below.
Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!