Web solutions firm Broadcast Interactive Media (BIM) has acquired DecisionMark Corp., parent of the program guide giant TitanTV. BIM describes TitanTV as "the foremost online software and information provider to the broadcast industry, delivering data and real-time information for signal coverage, PSIP and contract management, as well as TV listings, program guides and its proprietary TitanCast video syndication platform."
Terms of the deal were not disclosed.
Madison-based BIM provides advertising, content and technical solutions for local media websites, including dozens of TV station sites owned by the likes of Belo and Fisher. BIM also owns the YouNews user-generated content franchise.
"We are very excited to welcome the talented staff of TitanTV to BIM, an influx of talent which provides tremendous engineering expertise and capability for our product roadmap," said BIM co-founder/CEO Timur Yarnall. "We look forward to connecting with the hundreds of TitanTV clients currently using MediaStar tools or SHVERA products and to delivering best-of-breed platform solutions."
BIM and TitanTV clients now have access to an integrated suite of technology services, advertising tools and a content syndication platform.
Two years ago, TitanTV began adding more original programming to complement its guides.
"BIM is a unique strategic partner with the financial and development resources to invest in the growth of TitanTV products and services," said TitanTV VP of Product Management Mick Rinehart. "BIM management has already demonstrated a strong commitment to providing enhanced tools for our customers."
BIM is eyeing other acquisitions. "We anticipate evaluating further acquisitions given BIM's clean balance sheet and existing opportunities in the space," said co-founder/Chairman Stephen Benedek.
Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.
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