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BET Broadens OTT Presence

BET Networks has broadened its TV Everywhere footprint with branded, dedicated apps for the Apple TV and Roku players and Roku TVs and optimization for the Google Chromecast streaming adapter.

The network said the launch of BET’s authenticated OTT offerings to those additional platforms coincides with the new seasons of Real Husbands of Hollywood, The Gary Owen Show, and Ink, Paper, Scissors, a reality series set to premiere on Tuesday (Oct.11).

RELATED: BET Adds Live Feed to TV Everywhere App

“We are proud to add Apple TV, Chromecast and Roku streaming devices to our ever-growing portfolio of BET Digital offerings and in turn expand our TV Everywhere footprint.” said Kay Madati, EVP and chief digital officer at BET, in a statement.  “As a leader in the digital space this expansion is an example of our commitment to hyper-engage our multiplatform users and audience with premium linear and digital content whenever and wherever on the devices and platforms they choose and love, in new, innovative, and seamless ways.”

BET launched its first network-branded TVE app in 2014.