Viacom has made a deal with AT&T that will give U-verse subscribers access to more full-length episodes of the programmer's fare online.
Customers who authenticate their subscriptions on the websites of networks including BET, Comedy Central, MTV, Nickelodeon, Spike and VH1, will be able to access shows on the computers. The companies say customers will have access on mobile devices including smartphones and tablets in the near future.
More programmers and distributors are making these types of TV Everywhere deals in order to increase the value of subscriptions to customers and fend off potential cord cutting.
"We're excited to give customers online access to Viacom's compelling content," Jeff Weber, president of content and advertising sales, AT&T Home Solutions, said in a statement. "This is just one more way we're offering U-verse TV customers the best entertainment experience, wherever they are."
"AT&T U-verse continues to bring great entertainment to its customers in every corner of their lives, and Viacom networks are a powerful part of that experience that viewers can count on to enjoy on every screen," noted Denise Denson, executive vice president of content distribution and marketing, Viacom Media Networks.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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