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AT&T, DirecTV Set to Be Hit Hard by COVID-19 Recession: Analyst

(Image credit: Future)

After losing nearly 5 million pay TV subscribers across their various platforms in 2019, AT&T executives had told investors that cord cutting should start to decelerate this year amid the launch of the company’s new IP-based video platform, AT&T TV.

But the COVID-10 pandemic, and the related economic recession, will likely disrupt those plans and place AT&T’s pay TV business on an even more accelerated path of degeneration, said MoffettNathanson analyst Craig Moffett

Also read: AT&T Stops Selling U-verse TV

Moffett predicts that instead of an earlier prediction, which called for AT&T’s pay TV base to shrink by 13.1% in 2020 to 16.9 million subscribers, he believes it will now decline by 16.6% to 16.2 million customers. 

For starters, Moffett said economic recession will likely accelerate cord cutting for all providers, with subscribers under pressure to reduce household costs they deem non-essential.

In the more immediate term, however, the loss of live sports amid the pandemic will obliterate the pay TV market’s major lynchpin. And no platform is more exposed than AT&T’s DirecTV satellite service, which is built around a robust portfolio of regional sports networks and expensive live-sports assets, like NFL Sunday Ticket. 

Also read: AT&T TV: Everything You Need to Know About the Streaming Version of AT&T’s Premium Pay TV Service

Despite losing nearly 3.2 million customers last year, DirecTV is still AT&T’s biggest pay TV asset, with more than 16 million subscribers. AT&T has stopped promoting DirecTV, and is not longer coining new subscribers for its other linear pay TV platform, U-verse TV, as it tries to transition its pay TV base to its new IP-based platform, AT&T Now. As Moffett noted in his missive to investors sent April 3. “That would have been a difficult transition under the best of circumstances. These aren’t the best of circumstances.” 

Speaking to investors during AT&T’s fourth-quarter earnings call, COO John Stankey said, “As we move through this year and we start shifting to AT&T TV, our gross add performance starts to get much stronger.”

(Image credit: MoffettNathanson)