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AT&T Stops Selling U-verse TV

Is this fellow happy because he's one of the remaining 3.44 million Americans who subscribe to AT&T U-verse? Or did someone tell hime some good news? Maybe he's enjoying the show he's watching? (Image credit: AT&T)

Well, as the hacks like to say, it’s official—AT&T has stopped selling its 14-year-old IPTV pay TV platform, U-verse TV.

“Current U-verse TV customers will continue to experience the same great service, however new U-verse TV packages can no longer be purchased,” AT&T said on its U-verse page

That page is now primarily devoted to selling AT&T TV, the recently launched internet-based pay TV service. But U-verse TV, which was originally part of an initiative dubbed “Project Lightspeed" and launched in 2006 as part of an aggressive AT&T fiber buildout, has been marginalized for a while now. 

U-verse TV ended 2019 with 3.44 million subscribers, down 264,000 year over year. But the figure is slightly more than half of the 6 million subscribers U-verse TV had at the beginning of 2015, before AT&T consummated its $50 billion takeover of DirecTV and began prioritizing its satellite TV brand. 

Also read: AT&T TV: Everything You Need to Know About the Streaming Version of AT&T’s Premium Pay TV Service

Can we expect a similar cease and desist for sales of other legacy AT&T pay TV platforms? AT&T TV Now, the virtual MVPD formally branded DirecTV Now, is undercut in price by AT&T TV, at least in the first promotional year of the new premium service, with the vMVPD charging more money for fewer channels. 

But unlike AT&T TV, the vMVPD has no contract, and it can be signed up for and quit immediately. This ostensibly leaves a market available to AT&T TV Now, which is based on the same technology platform as AT&T TV.

As for DirecTV satellite, AT&T executives say there is still a market for satellite TV in harder to reach rural markets.