Looking to boost sales and market share outside the U.S., Arris on Tuesday launched an International Channel Program that will enable partners to promote, support and sell products from the vendor’s portfolio of set-tops, modems, gateways, user interface software, network access gear, video processing equipment and security software.
Arris said Channel Members will be focused on selling its products to service providers in several “key growth markets” across Asia Pacific, Europe, Middle East and Africa, and the Caribbean and Latin America. Arris said it will also introduce a “broader ecosystem” for its reselling channel partners that aims to product a network of highly qualified and trained channel members that can provide an increased level of service and integration support
International sales have become a bigger part of the Arris strategy following its $2.35 billion acquisition of Motorola Home last April. International sales represented 32% of Arris’s $1.06 billion in revenues for the third quarter of 2013.
"Our Channel Members are a strategic element of the Arris growth strategy, enabling us to reach more markets and more customers to secure further market share for our video solutions," said Ron Coppock, Arris president of sales, in a statement.
