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Arbitron names CSO

William McDonald, director of statistical consulting at Dun & Bradstreet Corp.,
has joined Arbitron Inc. as vice president, chief statistical
officer.

Among his responsibilities will be expanding the company's "Portable People
Meter" service and outdoor-ad-tracking service.

He reports to David Lapovsky, executive VP of worldwide research.

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.