AMC Networks on Monday became the latest TV company to cancel or postpone an upfront event out of concern over the Coronavirus situation.
“In light of current events, we have decided to cancel our live upfront presentation scheduled for March 18 in favor of individual conversations with our advertising clients,” AMC said in a statement.
Earlier Monday, A+E Networks said it would replace its live upfront meeting, scheduled for March 25, with a series of virtual presentations tailored to individual ad agencies and clients.
Last week, Fox News and Comcast’s FreeWheel unit canceled live presentations.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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