Consumer pricing for streaming devices has become almost as volatile a proposition as watching gas prices go up and down, with tech giants and retailers engaged in aggressive, never-ending discount wars.
And OTT gadgets are, not surprisingly, subject to big price cuts this week during Amazon’s big two-day “Prime Day” sales event, which ends at 11:59 p.m. on Tuesday.
Here are just a few of the highlights we found:
> Amazon’s Fire TV 4K streaming stick (opens in new tab) with an Alexa Voice Remote is selling for $24.99, more than half off the regular $49.99 MSRP. We defy you to find a cheaper 4K streaming device.
> Amazon’s Fire TV Cube (opens in new tab) smart speaker is going for $79.99, discounted $40 from the regular $119.99 MSRP. The Alexa-controlled device includes a sounder and AV receiver, not to mention Amazon’s fastest Fire TV silicon. Again, there isn't a cheaper all-in-one connected TV sound solution on the market.
> The new Roku Express 4K+ (opens in new tab), which features Roku’s own Alexa-enabled remote, is priced at $29.99, $10 off the regular $39.99 MSRP. Roku, which appears to be responding to Amazon’s Prime Day pricing, recently offered a similar promotional price for its new 4K player at Walmart.
> The Roku StreamBar (opens in new tab), which includes Roku’s premium OTT player along with a sound bar, is priced at $99.99, $30 off the regular MSRP. Also among the non-official Amazon Prime Day deals, Roku's bigger, more powerful Smart Soundbar (opens in new tab) is priced $20 off at $160.
> The Insignia-branded, Fire TV-powered 55-inch NS55F301NA22 F30-series (opens in new tab)smart TV is Prime Day priced at $349, $150 off the regular $499.99 MSRP. Insignia is Best Buy’s brand, made up of slightly outdated LG components. Among non-official Amazon Prime Day deals, you can also get a 50-inch TCL 4-series Android TV-powered smart TV (opens in new tab) for $349 today (a $100 price break).
Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!
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