Allied Fields

Appointments at Katz Television Group: Ben Buchwald, manager, direct marketing, named VP, sales manager of direct marketing, New York; Edward M. Robertson, sales manager, direct marketing sales, named VP, sales manager of direct marketing, Los Angeles.

Kenneth A. Wollenburg, executive VP and chief marketing officer, Mediamark Research, New York, joins Nielsen Media Research, New York, as senior VP, strategic and business development.