COVER STORY | UPFRONT 2018
Sales Execs Claim Strong Hand Going Into Upfront Even as TV industry transforms, annual ad rituals make their return
Buyers Want Better Measurement, But Will Use Old Metrics in Upfront Audience buying is growing, but still a small part of market
Levy Wants 5% of TV Ad Budgets Spent on Audiences Time to retire Nielsen’s TV metric, Turner’s president says
The CW Brings a New Night to the Market Sales chief Rob Tuck sees rivals follow in convergent footsteps
Pitching Hispanic Buying Power Univision, Telemundo prep for Upfront
Broadcast Networks Take Center Stage Upfront Week remains a massive TV spectacle despite networks’ shrinking ratings
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RULES Q&A | Mignon Clyburn, FCC Commissioner
PLATFORMS Connections Blog | The Bauminator, Jeff Baumgartner
COMMUNITY Voices | As I Was Saying, Gary Arlen
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