B&C has partnered with TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing the top five TV promos ranked by TV ad impressions. These are the shows networks have been promoting most heavily to drive tune-in (our data covers the seven-day period through March 10).
On the strength of nearly a quarter-billion TV ad impressions, HGTV’s promo for the new season of brother-sister home-reno show Restored by the Fords is No. 1. Last week’s chart-topper, ABC’s promo for American Idol, slips to second; ABC makes a second appearance in fifth place, plugging Whiskey Cavalier.
Notably, the Restored by the Fords promo earns the highest iSpot Attention Index (138) in our ranking, getting 38% fewer interruptions than the average promo (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
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