Barry Janoff, executive editor, NYSportsJournalism.com

Latest articles by Barry Janoff, executive editor, NYSportsJournalism.com

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MBPT Spotlight: In a Category That Has Seen Some Fallout, Iconic Topps Continues on With Its Mission

By Barry Janoff, executive editor, NYSportsJournalism.com Published

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MBPT Spotlight: How State Farm Is Using Hans and Franz To Pump Up Insurance Sales

By Barry Janoff, executive editor, NYSportsJournalism.com Published

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MBPT Spotlight: For InStadium, Brands Get A Big Ad-Vantage By Playing To Sports Fans

By Barry Janoff, executive editor, NYSportsJournalism.com Published

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MBPT Spotlight: How Allstate Takes On Challenges Of Using Sports To Sell Insurance

By Barry Janoff, executive editor, NYSportsJournalism.com Published

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MBPT Spotlight: MLB’s Brosnan on How the League Will Play Ball in Its Marketing Partnerships

By Barry Janoff, executive editor, NYSportsJournalism.com Published

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MBPT Spotlight: TopSpin Touts Table Tennis And Some Marketers Are Loving It

By Barry Janoff, executive editor, NYSportsJournalism.com Published

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MBPT Spotlight: How BitPay Is Taking Bitcoin To The Sports, Entertainment Marketing Bank

By Barry Janoff, executive editor, NYSportsJournalism.com Published

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MBPT Spotlight: Signs Of the Times - Sports & Entertainment Exec Sheds Light On Venue Naming Rights

By Barry Janoff, executive editor, NYSportsJournalism.com Published

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MBPT Spotlight: Can the NASL’s Pitch Score Goals With Fans, Investors, Media, Marketers?

By Barry Janoff, executive editor, NYSportsJournalism.com Published

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MBPT Spotlight: Creative Ad Campaigns Through the BBDO Looking Glass

By Barry Janoff, executive editor, NYSportsJournalism.com Published

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How Pepsi Is Maximizing Its Efforts With the NFL and Its Players

By Barry Janoff, executive editor, NYSportsJournalism.com Published

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Athletic Shoe Maker Uses Social and Point-of-Purchase Marketing to Get 'On' Word Out

By Barry Janoff, executive editor, NYSportsJournalism.com Published

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MBPT Spotlight: How State Farm Gets Its Marketing Messages Out—With Assists From Chris Paul And Aaron Rodgers

By Barry Janoff, executive editor, NYSportsJournalism.com Published

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MBPT Spotlight: For NBA TNT Exec, Social Media Is An Important League Slam Dunk

By Barry Janoff, executive editor, NYSportsJournalism.com Published

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Can the New NASL Renew Interest Among U.S. Soccer Fans and Marketers?

By Barry Janoff, executive editor, NYSportsJournalism.com Published

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Adidas Group President Stamminger Talks Shoes, Shirts and Why 'Innovation Is in Our DNA'

By Barry Janoff, executive editor, NYSportsJournalism.com Published

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Reebok Flexes Its Fitness Muscles With New Marketing Runs

By Barry Janoff, executive editor, NYSportsJournalism.com Published

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Ex-Sports Marketer Gets Into 'Once in a Lifetime' Adventure Business

By Barry Janoff, executive editor, NYSportsJournalism.com Published

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Russell Athletic Gives Bowl-Game Sponsorship the Old College Try

By Barry Janoff, executive editor, NYSportsJournalism.com Published

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Tennis Channel CEO Says It's Not About Commercials, It's About Brand Integration

By Barry Janoff, executive editor, NYSportsJournalism.com Published

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IMG College Helping Marketers Reach College Sports Fans Across Venues and Platforms

By Barry Janoff, executive editor, NYSportsJournalism.com Published

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Century 21 CMO: Super Bowl Ad, Sports Are Great Marketing Strategy Fit

By Barry Janoff, executive editor, NYSportsJournalism.com Published

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New Jersey Nets' Barclays Center to Open With Bevy of Founding Marketing Partners and Sponsors

By Barry Janoff, executive editor, NYSportsJournalism.com Published

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MBPT Spotlight: CBS Sports Network Continues To Evolve In Crowded TV Sports Marketplace

By Barry Janoff, executive editor, NYSportsJournalism.com Published

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MBPT Spotlight: Kellogg’s Goes For Gold in New 2014 Winter Olympics Marketing Push

By Barry Janoff, executive editor, NYSportsJournalism.com Published

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