women's sports

Latest about women's sports

Katie Taylor (l.) and Amanda Serrano at the press conference for their November fight on the undercard of Netflix’s Mike Tyson-Jake Paul event.
Women Fighters Are Packing a Punch on TV

By R. Thomas Umstead Published

Once considered a novelty, ring sports involving female combatants are gaining new acceptance, popularity

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Iowa’s Caitlin Clark (r.) may have come up short in the national championship game against South Carolina, but her star power has drawn more viewers to women's sports.
Slam Dunk: Magid Survey Finds Interest in Women’s Sports Growing

By Jon Lafayette Published

Younger men with kids are tuning in

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Kelsey Plum #10 of the Las Vegas Aces drives to the basket during the game against the New York Liberty on August 28, 2023
Scripps Renews State Farm As Sponsor of Friday Night WNBA on Ion

By Jon Lafayette Published

Insurer also takes position in NWSL telecasts

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Caitlin Clark scores
GroupM To Double Ad Spending On Women’s Sports Programming

By Jon Lafayette Published

Clients including adidas, Ally, Coinbase, Discovery, Google, Mars, Nationwide, Unilever and Universal Pictures are looking to play

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Caitlin Clark scores
Commercials During Women’s Sports Show Gains in Effectiveness: EDO

By Jon Lafayette Published

Caitlin Clark scores for State Farm

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Disney Level Up
Disney Pitching New Women’s Sports Advertising Package

By Jon Lafayette Published

Includes linear, streaming and digital inventory

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Key art for The Women's Sports Network
A Network of Their Own: TV Sportsplay

By R. Thomas Umstead Published

Women's Sports Network offers coverage of pro women’s leagues

Programming
Las Vegas Aces vs. Connecticut Sun in 2022 WNBA Finals
Women’s Sports Looking Strong for Advertisers, Samba TV Says

By Jon Lafayette Published

39% of Gen Z sports fans are watching more women's sports

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Rebecca Lobo ESPN
ESPN Signs Basketball Analyst Rebecca Lobo To Extension

By Jon Lafayette Published

Former player will lead woman college hoops and WNBA coverage

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CF Monterrey vs. Portland Thorns women's soccer
Cover Story: A TV Field of Their Own

By R. Thomas Umstead Published

Women’s sports are getting unprecedented airtime, audiences

Programming
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