VAB

Latest about VAB

Mark McKee FreeWheel
FreeWheel Council, VAB Produce Checklist for Buying Premium Video

By Jon Lafayette Published

New definition of premium video proposed

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'Thursday Night Football' pregame on Prime Video
Nielsen: VAB Complaints About Measuring Amazon’s ‘Thursday Night Football’ Are ‘Misleading and Inaccurate’

By Jon Lafayette Published

Company plans to use first-party data to improve measurement of streaming

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Sean Cunningham VAB
VAB Takes on YouTube in Battle Over Whether Content Quality Matters in Measurement

By Jon Lafayette Published

Is an impression an impression, or should only premium video count?

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People watching TV
In New Setback, Nielsen Says Its ‘Big Data’ Isn’t Ready for Transacting

By Jon Lafayette Last updated

Audit meeting at Media Rating Council postponed

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Sean Cunningham
Networks Increased Use of New Measurement Companies in Upfront

By Jon Lafayette Published

VAB finds 185 advertisers looked to used or tested new metrics

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Benjamin Vandegrift VAB
VAB Names Benjamin Vandegrift as VP of Measurement Solutions

By Jon Lafayette Published

Trade group has been critical of Nielsen

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Sean Cunningham VAB
Networks Ask Nielsen to Halt Release of 'Big Data' Numbers Until After Upfronts

By Jon Lafayette Last updated

VAB finds 'discrepancies' and calls the new product 'unusable'

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out-of-home TV viewing
Nielsen Out-of-Home Error Was a Big Deal: VAB

By Jon Lafayette Last updated

30 billion impressions were uncounted leaving $350 million in unsold ads

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Association of National Advertisers
VAB and 4As Join Advertisers’ Cross-Media Measurement Push

By Jon Lafayette Published

Trade groups unite as Nielsen faces challenges

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out-of-home TV viewing
In New Error, Nielsen Admits It Left Out Some Out-of-Home Viewing

By Jon Lafayette Last updated

Ratings didn’t include data from Portable People Meters

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