Latest about VAB
FreeWheel Council, VAB Produce Checklist for Buying Premium Video
New definition of premium video proposed
Nielsen: VAB Complaints About Measuring Amazon’s ‘Thursday Night Football’ Are ‘Misleading and Inaccurate’
Company plans to use first-party data to improve measurement of streaming
VAB Takes on YouTube in Battle Over Whether Content Quality Matters in Measurement
Is an impression an impression, or should only premium video count?
In New Setback, Nielsen Says Its ‘Big Data’ Isn’t Ready for Transacting
Audit meeting at Media Rating Council postponed
Networks Increased Use of New Measurement Companies in Upfront
VAB finds 185 advertisers looked to used or tested new metrics
VAB Names Benjamin Vandegrift as VP of Measurement Solutions
Trade group has been critical of Nielsen
Networks Ask Nielsen to Halt Release of 'Big Data' Numbers Until After Upfronts
VAB finds 'discrepancies' and calls the new product 'unusable'
Nielsen Out-of-Home Error Was a Big Deal: VAB
30 billion impressions were uncounted leaving $350 million in unsold ads
