Latest VAB
Networks Increased Use of New Measurement Companies in Upfront
VAB finds 185 advertisers looked to used or tested new metrics
VAB Names Benjamin Vandegrift as VP of Measurement Solutions
Trade group has been critical of Nielsen
Networks Ask Nielsen to Halt Release of 'Big Data' Numbers Until After Upfronts
VAB finds 'discrepancies' and calls the new product 'unusable'
Nielsen Out-of-Home Error Was a Big Deal: VAB
30 billion impressions were uncounted leaving $350 million in unsold ads
VAB and 4As Join Advertisers’ Cross-Media Measurement Push
Trade groups unite as Nielsen faces challenges
In New Error, Nielsen Admits It Left Out Some Out-of-Home Viewing
Ratings didn’t include data from Portable People Meters
VAB Launches Measurement Task Force; NBCU Signs On
The VAB, the trade group representing the networks and distributors, said it formed a Measurement Innovation Task Force to speed up innovation in media measurement and ad buying currencies.
Nielsen Asks MRC To Put National Ratings Accreditation on Hiatus
VAB had called for MRC to Suspend Nielsen’s seal of approval following pandemic underreporting
