VAB
Latest VAB

VAB and 4As Join Advertisers’ Cross-Media Measurement Push
By Jon Lafayette published
Trade groups unite as Nielsen faces challenges

In New Error, Nielsen Admits It Left Out Some Out-of-Home Viewing
By Jon Lafayette published
Ratings didn’t include data from Portable People Meters

VAB Launches Measurement Task Force; NBCU Signs On
By Jon Lafayette published
The VAB, the trade group representing the networks and distributors, said it formed a Measurement Innovation Task Force to speed up innovation in media measurement and ad buying currencies.

Nielsen Asks MRC To Put National Ratings Accreditation on Hiatus
By Jon Lafayette published
VAB had called for MRC to Suspend Nielsen’s seal of approval following pandemic underreporting

VAB Tells Members Nielsen Isn’t The Only Viewer Data Source
By Jon Lafayette published
Report highlights iSpot audience information

VAB Asks MRC To Suspend Nielsen Ratings Accreditation
By Jon Lafayette published
Networks and distributors say measurement company violates ‘minimum standards’

How Nielsen Undercount Revelations Will Affect The Upfront
By Jon Lafayette published
Data will be used 'collaboratively,' VAB’s Sean Cunningham said

Nielsen Undercounted Viewing, According to Media Rating Council
By Jon Lafayette published
Changes in panel maintenance led to 2% to 6% lower use of TV by 18-49 year olds
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